焼きたてチーズタルト専門店の『ベイクチーズタルト』。弊社としてはあべのハルカス店に続く仕事となった。百貨店の環境に「良き違和感」を作るという考え方は同じながらも、この土地の歴史や個性をデザインに取り込みたいと考えた。

デスクトップパソコンの内部躯体や家電の塗装下地に使われる「電気亜鉛メッキ鋼板（通称 : ボンデ鋼板）」という鉄板がある。通常は人々が目にすることの無い地味な素材だ。それを多面体に曲げ繋ぎ、かろうじて什器として機能する形を考案した。無化粧な素材、空っぽの不安定な形。それとは真逆に、チーズタルトは焼きたての色気とたっぷりのクリームチーズを中に弛らせ、整然と並ぶ。

この対比が神戸の風景と重なると考えている。たとえば…暗闇の港湾から見た眩い夜景、六甲山地を背にした市街地、幕末の開港に歴史を辿る外国文化との関係性。こうした大きな対比の中で美しさや洗練が生まれてきた街だと思う。

この店もそのような対比を生みたいと考えた。黄色い商品なら黄色い壁紙や看板を掲げるという事ではなくて、この土地らしい対比によって「良き違和感」を感じて頂くこと。それにより商品のシズル感や工房一体型店舗ならではの臨場感が人々の記憶に残れば嬉しい。

“Bake Cheese Tart” is a freshly baked cheese tart specialty shop, and was designed by our design firm following the Abeno Harukas shop. Although the intentions were to create a pleasant mis-matched atmosphere in the department store setting, it was also intended to incorporate the history and uniqueness of this area where the shop is located into the design.

There is a steel plate called electro-galvanized steel plate (commonly known as bonderized steel) used inside the body of desktop PCs and for paint base of household appliances. It is a sober material that normally goes unseen. This material was devised to be bent and welded into a polyhedron shape that manages to function as a fixture. The bare material with an empty unstable shape and the freshly baked plump cheese tarts filled with cream cheese are neatly arranged in contrast.

This contrast reflects the scenery of Kobe. For example, a dazzling night view seen from the dark port, or the urban area with Mount Rokko as a backdrop, or the city’s relationship with foreign cultures dating back to the end of Edo period when the port opened up to foreign influences. It is in these contrasts that this city became beautiful and sophisticated.

Such contrast was also aimed to be created in this shop. Without jumping to conclusions like having a yellow wall paper or signage for a yellow product, the goal was for the customers to feel a sense of pleasant mis-match that reflects this area. By this, the sizzling feel of the products and the liveliness of the integrated kitchen is meant to remain in the customer’s mind.

WORKS